The Movement: a niche does not fund a flyover
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Amazon's whole excuse rests on one idea: that this is a small, vocal fanbase, not real demand. The response to the cancellation proves the opposite. This was not noise. It was organized, funded, and two-way, and it put a plane in the air.
The cast directed it
Michael Shanks did not just object; he told a 100,000-follower audience exactly what to do: sign the petitions, call Amazon, "ask for Blair Fetter," the executive who made the call. When fans asked how to be heard, he answered them directly.
The fans funded it
Within a day of the cancellation, a community GoFundMe, the one Shanks endorsed, blew past its goal. Fans paid for an aerial #SaveStargate banner, mobile billboard trucks, and LA posters, organized by a fan flying to Los Angeles on his own dime to coordinate it.
They consolidated
Instead of scattering across competing petitions, the community pushed toward shared rallying points and a single hub, naming the creators, Gero, Wright, Mallozzi, as the people they want to build the future with.
They convened
Dial the Gate and GateWorld ran live streams not to vent but to plan "where we go from here," with industry insiders walking fans through how a campaign like this actually moves a studio.
And then they flew the plane
On June 16, that banner went up over Amazon MGM Studios in Culver City: a fan-funded aircraft trailing "#SaveStargate, fans want Martin Gero back," circling the building of the company that killed the show. Mainstream press covered it.
This is the part Amazon's "too niche" memo cannot survive. A niche does not fund a flyover, name your executives, consolidate its own effort, and hold strategy meetings. That is a movement. And it is still going.
Sign the petition: https://www.change.org/p/save-stargate-with-martin-gero
The campaign: https://savestargate.com
Janus
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