Update, and this one is bigger than a trending hashtag.
X put the flyover into Today's News as an Entertainment event: "Stargate Fans Fly Banner Plane Over Amazon to Save Canceled Revival," 18,300 posts and climbing.
Stargate fans fly banner plane over Amazon, X Today's News, 18.3K posts
A fan campaign became a news story, on X's own news rail, about a banner plane the fandom flew over Amazon's building. That is the moment breaking containment. From a cancelled revival to a headline in one afternoon.